(Click on projects to learn more)​

• Stay With Me – Pilot Script

  • Wrote and designed a character-driven story where emotion directly shapes power, conflict, and progression.

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• Centryn – Brand Narrative 

  • Defined a clear narrative for a multi-brand organization, clarifying how it operates, creates value, and connects across its portfolio.

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• Experience Tomorrow – Campaign Narrative

  • Evolved a one-time campaign into an ongoing narrative platform, creating continuity across products, audiences, and initiatives.

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• ONYX NX3 – Product Narrative

  • Reframed the console around real user workflows, shifting the story from features to the experience of using it.

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• Product Voice – Narrative Identity

  • Created a distinct voice across a growing product portfolio, balancing consistency with clear differentiation.

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• Rebel Series – Product Narrative

  • Unified an entire fixture lineup under a single story, demonstrating how products work together through real production workflows.

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• Messaging Guidelines System – Messaging Framework

  • Built a scalable messaging system that turned strategy into repeatable frameworks for web, email, video, and campaigns.

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• Proteus Brutus – Product Narrative

  • Developed a narrative identity that translated the product's scale and intensity into a distinctive, experience-driven voice.

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• Audience & Market Framework – Audience Strategy

  • Created a narrative framework that adapts messaging across audiences while preserving a consistent core meaning.